![]() What’s more, Google recognises that ad-blockers are a threat to its business and most ad-supported businesses on the web. There’s no reason to believe Chrome won’t continue to dominate the market, and if certain options are on by default, they will stay that way. It also controls almost 55 per cent of the browser market, according to stat counter.įew consumers are going to cry “censorship” over Google deciding what ads you see, but giving this mammoth company more power over what smaller sites can and cannot display in order to bring in revenue is not a great idea. The idea of Google gently insisting that websites avoid those ad types over time is mostly fine.īut it’s important to keep in mind that Google controls 42 per cent of the US digital ad market and 75.8 per cent of the search ad market, according to research from eMarketer. Google is part of the Coalition for Better Ad Standards, which has a transparent list of ad types that shouldn’t be used. It’s not a terrible policy, but when taken in conjunction with a Wall Street Journal report from April that claimed Google was in the process of implementing new ad-blocking features by default, it sounded like the beginning of a slippery slope. That doesn’t seem to be coming in this release after all. Specifically, Google previously introduced new autoplay policies that prohibit a video from playing unless the sound is muted, or if there’s no sound on the clip at all.Ī user could still choose to play the video. ![]() You can see the full list of changes here.Īs for our concerns in September: They still stand, but Google seems to have slowed down the pace of some of the changes it mentioned were coming. ![]() Other new features in the beta release include HDR video playback on Windows 10, a “Split view” feature for Chrome OS, tweaked page resize options for developers, and improved resource usage for media assets. ![]()
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